RHS Letters

The 2025 letters were dressed by Jonathan Moseley as a floral ode to great British Flowers. Find out more about the design from Jonathan below.

What could visitors expect from your RHS Letters installation?

I wanted to make visitors smile with a floral riot of seasonal colour, opulence and magic. I’m using a plethora of British-grown blooms to raise awareness of UK flower growers whose loving hands have bred, nurtured and invested countless hours into ensuring these floral beauties exist for all to enjoy.

So it’s not just a super selfie opportunity?

When we view a display of arranged flowers, few people, sadly, appreciate the many hours of human intervention that have collaborated to achieve the finished masterpiece. There are the growers who work tirelessly to sow, nurture and harvest their blooms; the people who safely pack and distribute the flowers; and finally, the creativity of the florist who weaves their artistic magic to create a piece of ethereal beauty. This year’s RHS Letters installation paid testament to the people behind the display.

Why are British home-grown blooms so close to your heart?

My earliest memory is of gathering wildflowers with my grandparents, and I can’t remember a time when I wasn’t picking and arranging flowers. It’s been integral to my life. Designing the RHS Letters for this year’s Festival allowed me to combine flowers and foliage that are special to me, and tell the stories of some of the amazing British flower growers who I work with.