Sponsorship Opportunities at RHS Malvern Spring Festival

The RHS Malvern Spring Festival attracts around 100,000 visitors over four days, offering brands a unique opportunity to place their products or services directly in front of a discerning, affluent and highly engaged audience.

Taking place each May, the Festival is one of the most anticipated events in the horticultural calendar and a joyful celebration of Spring in all its glory.

About the Festival

The prestigious RHS Malvern Spring Festival, in association with the Royal Horticultural Society, is one of only two annual RHS shows, with the world‑famous RHS Chelsea Flower Show later in the month.

Set in the beautiful surroundings of Malvern, with stunning views of the Malvern Hills, the Festival is enjoyed by visitors from across the UK, with many returning year on year. Over the course of the Festival, our visitors are inspired by:

• Outstanding RHS judged Show Gardens
• Beautiful Feature Gardens
• The ever‑popular School Gardens, full of colour, creativity and joy
• Inspiring talks in Theatres
• Floral Marquee and Plant Villages for inspiration, advice and purchasing from expert nurseries and growers
• Huge array of tradestands – clothing, art, gifts, food and drink

The audience is made up of engaged enthusiasts whose interests include gardening, horticulture, outdoor living, cookery and a luxury lifestyle, making the Festival an ideal platform for premium and lifestyle brands.

Why Sponsor the RHS Malvern Spring Festival?

Sponsors benefit from being part of a prestigious and trusted partnership with the RHS, benefiting from scale, credibility and visibility at one of the UK’s leading live consumer events.

As a sponsor, your company will gain:

• Direct access to visitors, traders and exhibitors on site
• A trade stand or brand activation in a prime, sponsor‑only location, ensuring high visibility
• Integrated branding, advertising and marketing throughout the Festival

All sponsors receive:

• Logo and listing in the RHS Show Guide
• Inclusion on Show Maps
• Visibility across on‑site signage
• Presence on sponsor pages on the Festival website
• Joint marketing and promotional initiatives
• Access to hospitality and tickets for clients and stakeholders

Celebrity & Expert Engagement

The Festival hosts an impressive programme of celebrity and expert speakers from the worlds of gardening, horticulture, cookery and lifestyle. Recent guests have included:

• Alan Titchmarsh CBE
• Monty Don OBE
• Dame Mary Berry
• Raymond Blanc OBE
• Si King (Hairy Bikers)

This high‑profile talent adds further prestige, media interest and visitor engagement.

Sponsorship Opportunities

Current commercial opportunities include:

• Headline Sponsorship
• Feature sponsorships including the Floral Marquee, Grow Your World Theatre
• Sampling partner
• Show sponsor
• Involvement with a Show Garden or Feature Garden
• Dog Day on Sunday

To view the RHS Malvern Spring Festival 2026 Sponsorship Document, please click here or the image below.

Our Partners

Recent sponsors include My Pension Expert, Worcester Bosch, Great Little Breaks and HelloFresh.
Current partners include HSBC UK, Westons Cider, Cotswolds Designer Outlet, The Greenhouse People and Butternut Box.

Get in Touch

Please contact Suzi Freely, Sponsorship & Partnerships Manager on 07467 435756 or suzi.freely@threecounties.co.uk